Zemata, a global news media outlet, wants to launch a new service that'll serve a primarily Nigerian audience.
Main Features
- Readers can be notified, as well as, have access to the latest news and information as it happens.
- Readers are served content that is relevant to them.
- Readers can search content for their interests.
- Editors can upload content from anywhere and have it available to the audience in no time.
- Monetization will be through personalized ads, donations and sponsorships.
Typical Users
- Readers
- Editors
- Business Manager/Analyst
- Developers/Engineers
- Data Scientists
User Personas
- Seni is a millennial who wants to stay informed. He is a social media manager and growth hacker. His busy schedule combined with his job means he always has to be on top of the news. He is always on the move and would like to read only the news relevant to him.
- Ofeh is an editor who wants to make her writers' stories available for the audience as soon as possible. She is particularly concerned about keeping her sources and other vital information safe. She travels a lot and likes to work from anywhere.
- Seun is a business manager who likes to stay on top of things. He needs valuable business insights about the audience to make decisions. His primary concern is having business reports delivered to him at the end of every day.
- Zainab is a Data Scientist who studies online reading habits to make news recommendations. She is concerned with having data available to her in usable chunks. The experimental nature of her job also means that she needs her working environment to be as reproducible as possible.
User Stories